Glossary
- A/B Split Test
- An email marketing testing technique, where two equal groups from the same list are sent two altered versions of an email. The responses from the recipients to the different parts of the campaign are then recorded.
- Above-the-fold
- The top part of an email message which is visible without scrolling down the screen.
- Attachment
- An additional file sent with an email message.
- Authentication
- This is an automated practice verifying the sender’s identity with email administrators.
- Auto Responder
- An automated responder allows you to send pre-designed email messages, such as welcome messages sent automatically to new subscribers.
